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The Cloud is an organic sculptural landmark that responds to human interaction located in the Piti welcome area. It expresses context awareness using it's senses (sensors), voice (sound), and light (optical fibers). The Cloud exam visitors to touch and interact in new ways. It can sense people as room as they approach, see them and feel them when it is touched. Manifesting emotions and behavior through sound and light. Hundreds of sensors and over 15,371 individually addressacale optical fibers. Constructed of carbon glass, containing more than 65 kilometers of fiber optics. The Cloud is part of the "Responding Fashion Trade Shows" long term project that Pitti Imagine launched with MIT Mobile Experience Lab in January 2007. Www.thecloud.ws

Mobility and portability are two important concepts for our future lifestyle.

A super fabric that absorbs the light and glows in the dark put together with a 3D video presentation.

The UPS design awards incorporated also concept pieces for luxury travel vehicles.

UPS Has sponsored a young designer's competition. Clothing, sculpture, model boats, cars, and eco bike all were on show in the center of Piti Imagine Uomo.

The bike theme continues with neon bikes hanging from the ceiling, frames on the wall, and wrapped bikes in leather.

Submerged bikes on a platform in grey. No clue who the artist is here but the interesting part was the mix of tricycles, teen, and adult bikes with some bmx in between.

Throughout the Piti Imagine Uomo EXPO everywhere you turned there was a bicycle theme. Although you could not find anyone riding them around the expo, and if they did it would have been very dangerous, they were a great reminder to think green. Here we see one exhibition piece with bicycles in a grid. Below they had lines of white bikes lined up. Wait to see the other installations. We were really impressed with how much art was around to be appreciated at Piti. It made the experience visually stimulating and kept your attention long.

All over the city of Florence these posters appeared. No url or other information communicated on the poster. No one could really figure out what they were saying and one could only guess as with all art.

19/06/2008 Florence, Italy

Florence, Italy Piti is in full swing and this year brands have pulled out all the stops to make their stands jump out and become an experience for the buyers. 360Fashion reports on the exhibition and showcases some of the most interesting stands and new brands.