With the recent explosion of mobile advertising, internet advertising, it's nice to take it offline and give some support to creative industries. Evian represents water, purity, and all the things we dream of when we think about going into nature. The sand from the Evian sand dunes in France, show how soft the sand is that they melt their bottles. This softness of the white sand seems complimented by the bright pink of the brand labeling. With a touch of blue, you have the perfect outfit for the elegant women. It would be interesting to see an entire collection of Evian clothing, and what that would do to enforce the brand status. Would the designers use and reuse the logo throughout the collection, or would it transcend into soft versions of the colors and basic clothing? Who is the Evian woman? It is interesting to see how a brand expands and begins to support the customer's lifestyle. The emergence of a new fashion brand? The Evian Collection?
The Press Release:
To create a lasting visual impression, Evian has partnered with Viridis Luxe to create original wears for the "Evian Girls." The Evian Girls, a favored presence in the Bryant Park tents this past February, will be draped in chic two-toned dresses of "Evian pink" and hot pink, with a plunging neckline held in place by braided straps that flow down the back. These gowns will be crafted from a combination of braided hemp satin and bamboo cotton. The Evian Pink dresses set the tone for the models' overall look, as they inspired the hot pink heel of shoes they will be donning, as well as the deep rose colored lipstick used on the women's lips.
Because no great outfit is complete without a fabulous pair of shoes, designer Gracienne Myers created custom-designed high heels with exclusively designed fabric emblazoned with Evian labels for the Evian Girls. The folds of the elegant Viridis Luxe gowns cascade down to give way to these unique pink, blue and white pumps, giving the outfit an authentic Evian feel. The shoes will be delivered to the Mercedes-Benz Fashion tents in luxury, transparent shoe storage boxes from a collection Myers recently produced, called "Clearly Glam," made from 100% recycled PET. Evian plastic bottles are also made of PET, with the brand's most popular bottle sizes, the 1 L and 750 mL, containing 25% post-consumer recycled PET.
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