ATTITUDE RELOAD Fashion Show
Beijing, China — It’s not easy anywhere in the world to get your name and your brand out especially when you are a foreigner in a foreign country. Communication barriers and limitations in funds make it difficult to create new opportunities. That said, there is something about China and a “something new” initiative that makes it an exciting time to be in a growing economy and David Ubl and Ralf are taking on the Big B by creating a platform for young talent at the ATTITUDE fashion shows.
On the 19th of May the second ATTITUDE fashion show will take place showcasing David Ubl’s SS2012 collection, RalfebyRalf, Wang LiMing, and Paloma Sanches Jewelry. The event will take place on the rooftops of Sanlitun Village at 4pm. The event titled “ATTITUDE RELOAD” was launched with a social media campaign designed by 360Fashion Network where the designers upload a video every day leading up to the fashion show documenting the photo shoot, the backstage to the fitting, and commentary from the participating designers.
“Our first fashion show was held at Sanlitun Village’s fashion hotel The Opposite House. Over 300 people came to the event and we couldn’t fit them all into the venue. It was a total success. People kept asking us when we were going to have another event, so we decided to take ATTITUDE to the next level announced ATTITUDE RELOAD.” says David Ubl, “This second event has gotten so big because of the social media campaign, we don’t know how we are going to fit them all into the Migas rooftop. Hence, we are already planning our 3rd fashion show event.”
“This season we used social media heavily and also incorporated MobileMags into our strategy by creating an APP for the event. With over 150,000 smartphones in the market it is THE way to create an invitation to our event that everyone can download to any phone and help us promote.” says the founder Ralf from RalfebyRalf.
Scan this code or type into your mobile phone browser: http://mobilemags.mobi/14649
The event is showcasing also Wang LiMing, a young Chinese designer who is highly motivated and already selling his collection in Beijing. Cross-culture is what ATTITUDE is all about, so cooperating with Spanish jewelry designer, Paloma Sanchez brings a European touch to this already international event. Download the Press Release in PressKitAttitudeReloadedEnglish or inAtiitudeReloadedPressKitChinese and don’t forget to load up your phone with their mobile APP.
